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We update our Snowblog more than daily and so it's the best place to catch up on our news, ideas and thoughts on the book trade.

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Business processes.

We reject the idea of publishing as a production line, with editorial, sales, IT, design and marketing working as discrete divisions. Production lines are fine for making cars and widgets, but not for a creative, iterative process like publishing. We like to consider the whole process, to encourage joined up thinking and to make the publishing process run smoothly. Working cross-discipline like this leads to innovation. For instance, if a marketing person takes the time to read up on XSLT, she will know that she can take ONIX data and automatically populate her AIs, catalogues and marketing materials. If an editor is skilled in book design, she can either brief with greater precision, tackle the job herself or at least know how to resize images for different purposes, thus saving time and money. Being able to take a book, personally, from inception to publication and beyond provides a great sense of ownership - and it promotes craftsmanship and a pride in one's work. Whether your company adopts this approach or not, we have had the benefit of this way of working and can share them with you.

If you want to take a fresh look at how your company is structured, have a chat with us. We've re-engineered our supply chain to look radically different, and can share our experiences of what works and what doesn't, how much money you can save and what resources you'll need.

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Samples

Ask for some sample sales and marketing materials. We'll post some through - or show you where to download them from.


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